/// BLOG

LOG: BLOG

Ruminations on code, intelligence, and the architectural voids of the modern web.

2026-06-05

OpenAI API cost optimisation: caching, routing and context compression

How to cut your OpenAI API bill by 60–80% without reducing response quality — prompt caching, model routing and conversation history compression.

13 min

Advanced RAG — Chunking Strategy, Hybrid Search and Reranking in Production

2026-06-04

AI & Automation

Advanced RAG — Chunking Strategy, Hybrid Search and Reranking in Production

Naive RAG with RecursiveCharacterTextSplitter fails on complex documents. How to implement semantic chunking, hybrid search with BM25, RRF fusion and Cross-Encoder reranking — with full production-ready code and RAGAS evaluation.

16 min

Tool Calling in Production — Building Reliable AI Agents with External Functions

2026-06-04

AI & Automation

Tool Calling in Production — Building Reliable AI Agents with External Functions

Tool calling is the mechanism that transforms an LLM from a chatbot into an agent capable of action — calling APIs, querying databases, running code. How to define tools, handle errors, execute in parallel and monitor in production — with full code examples.

14 min

2026-06-03

AI & SEO

How to Measure Brand Share of Voice in AI Models — From Manual Tests to Automated Monitoring

A marketing director discovers that a competitor is being recommended in ChatGPT — despite holding a TOP 3 position in Google. Traditional SEO tools register nothing. I show how to build a methodology for measuring AI Share of Voice: from a manual baseline audit to automated monitoring with Perplexity API and AnswerLyzer.

13 min

AI Meeting Notes Automation — the End of Manual Minute-Taking

2026-06-02

AI & Automation

AI Meeting Notes Automation — the End of Manual Minute-Taking

The meeting ends, everyone goes back to their tasks — and nobody knows who was supposed to call the client by Friday. AI solves this in 3 minutes: it transcribes the recording, extracts action items with assigned owners and deadlines, and writes them into your CRM and Jira before you close your laptop.

11 min

AI in Content Marketing — How to Produce 10x More Content Without 10x the Budget

2026-05-31

AI & Automation

AI in Content Marketing — How to Produce 10x More Content Without 10x the Budget

A content marketing agency with one copywriter and 40 clients, each needing 4 articles a month. The maths doesn't add up. I show you how to build an AI pipeline that turns one brief into 8 content formats, preserving quality that Google's algorithm won't penalise.

16 min

No More Manual Reports — Automated Data Monitoring and AI Alerts for Management

2026-05-30

AI & Automation

No More Manual Reports — Automated Data Monitoring and AI Alerts for Management

Kate, COO, spends 3 hours every Monday assembling the weekly report from 4 spreadsheets. On Tuesday sales dropped 40% — nobody knew until the following Monday. I show you how to build a system that collects data, detects anomalies, and sends an alert before the problem grows.

17 min

2026-05-29

AI & Automation

AI in Customer Service: Chatbot, AI Agent or Human — When to Choose What

Chatbot, AI agent, or human escalation — this decision costs companies a fortune when made wrong. A decision matrix, three case studies, and five deployment mistakes that destroy CSAT instead of improving it.

14 min

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