/// BLOG

LOG: BLOG

Ruminations on code, intelligence, and the architectural voids of the modern web.

2026-07-04

Digital PR and Brand Mentions - the New Currency of Visibility in Google and AI Answers

Brand mentions correlate with AI visibility over 3× more strongly than backlinks (0.66 vs 0.22), and 73% of page-one Google brands don't exist in AI answers at all. The complete guide to digital PR in the AI era: where models 'listen', tactics from original research to expert commentary, entity consistency and measurement.

14 min

Topical Authority - Building Topic Clusters and Internal Links That Google and AI Trust

2026-07-03

AI & SEO

Topical Authority - Building Topic Clusters and Internal Links That Google and AI Trust

The Google Content Warehouse leak confirmed that a domain's topical concentration is measured mathematically (siteFocusScore, siteRadius), and a 23-million-link study showed 4× more clicks for well-linked pages. The complete guide: the hub-and-spoke model, designing a topical map, data-driven internal linking and defending against cannibalization.

14 min

Google AI Overviews & AI Mode - How to Optimize Your Site So AI Cites You

2026-07-03

AI & SEO

Google AI Overviews & AI Mode - How to Optimize Your Site So AI Cites You

AI Overviews already trigger on a large share of queries, and a #1-ranked page loses up to 58% CTR when they appear. In May 2026 Google published its first official AI optimization guide. What's required, what's a myth (llms.txt, special markup), how AI Mode's query fan-out works, and what measurably increases your citation odds.

13 min

E-E-A-T in 2026 - How to Build the Trust Google Rewards and AI Models Cite

2026-07-02

AI & SEO

E-E-A-T in 2026 - How to Build the Trust Google Rewards and AI Models Cite

Google says it plainly: trust is the most important part of E-E-A-T. And AI search engines cite the sources they trust. What Google's systems and AI models actually evaluate, which signals you control, and how to turn them into a plan - with hard data from the GEO study (KDD 2024), SE Ranking and Ahrefs.

13 min

llms.txt - Does It Actually Help AI Visibility? The Complete 2026 Guide

2026-07-01

AI & SEO

llms.txt - Does It Actually Help AI Visibility? The Complete 2026 Guide

llms.txt is a Markdown file meant to point AI models to your most important content. But do Google, ChatGPT and Perplexity actually use it? The hard Ahrefs and SE Ranking data, Google's position (John Mueller), and the one case where llms.txt really works.

12 min

Crawl Budget - How Google Indexes a Large Site

2026-06-30

AI & SEO

Crawl Budget - How Google Indexes a Large Site

Google has a limited crawl budget - waste it on junk URLs and your important pages get indexed slowly or not at all. I explain what crawl budget is, when it matters (stores, URL parameters) and how to optimize it.

15 min

2026-06-29

AI & SEO

SEO Migration Without Losing Rankings

A domain, CMS or URL-structure change without a plan can wipe out organic traffic in a week. I explain how to migrate without losing visibility: a complete 301 redirect map, a stage-by-stage checklist and the most common mistakes to avoid.

16 min

2026-06-29

AI & SEO

AI Visibility Audit - How to Measure Whether ChatGPT Recommends Your Brand (AI Share of Voice)

Do ChatGPT, Perplexity and AI Overviews recommend your brand or your competitors? Google's and Bing's 2026 reports, building a question set, measuring at three levels with a script, calculating and reading AI Share of Voice, and a one-day audit.

12 min

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