/// BLOG

LOG: BLOG

Ruminations on code, intelligence, and the architectural voids of the modern web.

2026-07-17

AI Browsers and Agent Experience (AX) — Can an Agent Actually Use Your Website?

Within twelve months we got Comet from Perplexity (free worldwide since October 2025), Claude for Chrome and ChatGPT Atlas — and in July 2026 OpenAI announced it is retiring Atlas and folding agentic browsing directly into ChatGPT. Browser brands come and go, but the capability stays: an agent that clicks, fills forms and completes tasks on your site on the user's behalf. Crawlers only needed readable HTML — an agent has to be able to ACT. What Agent Experience (AX) is, what most often blocks agents (captchas, modal walls, div-buttons, unlabeled forms) and how to test your own site with an agent in 30 minutes.

14 min

Agentic Commerce — How to Sell When the Buyer Is an Agent (ChatGPT Checkout, ACP, AP2, UCP)

2026-07-17

AI & SEO

Agentic Commerce — How to Sell When the Buyer Is an Agent (ChatGPT Checkout, ACP, AP2, UCP)

In February 2026 OpenAI launched "Buy it in ChatGPT" — and in March it pulled back from native checkout, pivoting to agentic storefronts: the purchase completes in the merchant's store, not in the chat. The AI transaction layer is in motion, but the direction is settled: the ACP (OpenAI/Stripe), AP2 (Google) and UCP protocols are already standardizing how an agent finds a product, pays and places an order. What a store should do today to avoid burning budget on a moving target: the product feed as the zero-risk investment, API readiness, and a cool-headed decision matrix — join now or wait deliberately.

15 min

SEO and GEO for SaaS and B2B — How to Get Recommended When the Customer Asks AI "Which Tool Should I Pick"

2026-07-17

AI & SEO

SEO and GEO for SaaS and B2B — How to Get Recommended When the Customer Asks AI "Which Tool Should I Pick"

GenAI chats are now the number one source influencing B2B vendor shortlists — 17.1% of mentions, more than review sites (15.1%) and vendors' own websites (12.8%) — and about half of software buyers start their research with an AI conversation (G2, 2025). Buyers spend a mere 17% of the purchase journey with sales reps — the decision largely forms before anyone fills in a form. How to make the models recommend your product in that invisible phase: comparison pages, quotable pricing, G2 and communities, and category-level SoV measurement.

15 min

SEO Automation with AI Agents — Audits, Clustering, Meta Data and Reports Without Manual Work

2026-07-15

AI & SEO

SEO Automation with AI Agents — Audits, Clustering, Meta Data and Reports Without Manual Work

The quarterly technical audit that took 8–16 hours can arrive every Monday as a ready-made priority list. Clustering thousands of GSC queries — a 2–3 day job — drops to hours, with embedding costs counted in cents. Meta descriptions for a thousand pages get written in an evening, with hard validators instead of faith in the model. Six SEO automation workflows I deploy for clients: the architecture, API costs in single dollars a month, and one overriding rule — automate the craft, never the judgment.

16 min

AI Visibility Monitoring Tools — Profound, Peec, Otterly, Semrush and the "Build Your Own" Option (Comparison)

2026-07-14

AI & SEO

AI Visibility Monitoring Tools — Profound, Peec, Otterly, Semrush and the "Build Your Own" Option (Comparison)

The AI visibility tools market raised over $300M in funding within a year, and prices span from $29 to $499+ a month — yet the methodological differences are bigger than the price gaps: some tools query models with synthetic prompts, others build on real queries. I compare Profound, Peec, Otterly, Semrush AI Toolkit, Ahrefs Brand Radar and company, show the free zero layer (GSC, Bing) — and calculate when building your own monitoring on the LLM-as-a-judge pattern pays off, which I know from the inside, because that's what my AnswerLyzer is.

15 min

2026-07-13

AI & SEO

Zero-Click and Declining Organic Traffic — A Brand Strategy for the Era of Answers Without Clicks

Of every thousand Google searches, only 374 clicks reach the open web (SparkToro), and when an AI Overview appears, the share of users clicking anything drops from 15% to 8% (Pew Research). This isn't a blip — it's the market's new normal. But falling sessions aren't the same as a falling business: the traffic that remains converts better, and visibility inside AI answers works without a click. The decision-maker's plan: the loss-and-gain arithmetic, a new KPI set, four defensive moves and diversification no algorithm can take away.

15 min

2026-07-12

AI & SEO

Reddit, Forums and UGC — Why AI Models Cite Communities and How a Brand Can Show Up There

Google pays Reddit around $60 million a year for content access, OpenAI reportedly even more — and in Semrush's study Reddit is the most-cited domain in both AI Overviews and Perplexity. AI models trust conversations between regular people more than company pages. For a brand that's an opportunity and a minefield at once: expert presence earns citations, astroturfing ends in a ban and a public thread about your brand. How to play it — from mention monitoring, through community strategy, to UGC on your own site.

15 min

2026-07-11

AI & SEO

Wikipedia, Wikidata and the Knowledge Panel — How a Brand Becomes an Entity AI Trusts

Wikipedia is the most-cited domain in ChatGPT (~7.8% of all citations), and Wikidata — with over 100M records — feeds Google's Knowledge Graph and AI model grounding. For a brand these are the three most important trust systems on the internet, and none of them can be bought. The complete operational manual: how to build an entity home with sameAs, create a correct Wikidata record (shown on my own), when a company genuinely qualifies for Wikipedia — and how to claim the Knowledge Panel once it appears.

15 min

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