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Content Marketing Strategy

I build a 12-month content strategy based on SERP analysis, topical authority mapping, and customer journey. Every article targets a specific keyword with measurable KPIs.

SERVICE DETAILS

I develop a comprehensive content marketing strategy: from auditing your existing content, through topical authority mapping, to an editorial calendar with 50+ articles per year. I select every topic based on Ahrefs/SEMrush keyword research, search intent, and content gap analysis against your competitors. You receive a ready-to-implement strategy document — not vague recommendations, but specific article briefs with target keywords, outline structure, and success metrics.

> INVESTMENT:

from €1,500
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Key Benefits

50+ specific article briefs with target keywords, H1-H3 outline structure, and search intent — ready to write from day one, no creative guesswork needed.

12-month topical authority map using a hub-and-spoke cluster model — builds domain authority faster than publishing isolated, unconnected articles.

Content gap analysis against your top 3 competitors in Ahrefs — I identify every topic your competitors rank for that you're missing.

Prioritized by business impact: high-purchase-intent articles first, brand awareness content as a supplement — you see ROI faster.

Measurable KPIs per article: target position, estimated monthly traffic, time-to-rank — accountable goals, not vague promises.

The Process

1

Existing content audit

I analyze your current articles in Google Search Console and Ahrefs — identifying what already ranks, what needs updating, and what's cannibalizing your keywords and should be merged or removed.

2

Keyword research and competitor analysis

I build a database of 200+ keywords with search volume, keyword difficulty, and search intent. I analyze the SERP for each topic and identify the content gap I can exploit.

3

Topical authority architecture

I design cluster structures (hub-and-spoke): one pillar page (3,000+ words) and 5-8 supporting articles per cluster, with a full internal linking plan connecting every piece.

4

Editorial calendar and article briefs

I deliver a 12-month publishing schedule with priority order, plus detailed briefs for each article: structure, target keywords, internal links, competitor references, and success metrics.

FAQ

Do you write the articles too, or just the strategy?

Strategy is a standalone service. Articles are covered under SEO Copywriting or Blog Management. We can combine all three — the strategy is discounted when it's part of a larger engagement.

How long before I see ranking results?

First top-10 positions typically appear 3-4 months after publishing for keywords with difficulty below 30. For more competitive terms — 6-12 months. That's why I prioritize low-difficulty, high-intent keywords first.

Will the strategy be tailored to my industry?

100%. I analyze your specific market, competitors, and target audience before writing a single word. No templates — every strategy is built from scratch for your exact situation.

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