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LOG: BLOG

Ruminations on code, intelligence, and the architectural voids of the modern web.

2026-09-17

AI Literacy - Mandatory AI Training Under Article 4 of the AI Act: Who, What, and How

If anyone at your company uses ChatGPT to draft emails, you're a “deployer” under the AI Act - and since August 2, 2026, national market surveillance authorities can check whether you're taking measures to support that person's AI literacy. After the AI Omnibus, no specific level or certificate is required - but there is a concrete methodology: who the obligation covers, how to design a role-based program (leadership, operations, IT), and how to document the result so it survives an inspection.

13 min

AI Policy at Your Company and ISO/IEC 42001 - Governance That Doesn't Kill Innovation

2026-09-14

AI & Security

AI Policy at Your Company and ISO/IEC 42001 - Governance That Doesn't Kill Innovation

Six weeks ago, national market surveillance authorities across the EU got formal powers to check whether companies actually meet the Article 4 AI literacy obligation - and whether they have documents to prove it, not just good intentions. Most SMEs that have deployed AI are missing one thing: a written AI policy. Here's what such a policy must contain, how to build an AI systems register, when to reach for ISO/IEC 42001 instead of an internal document, and who at a small company should be the “AI owner” without a Chief AI Officer title.

14 min

GDPR and AI - Personal Data in Prompts, DPIA and LLM Vendor Agreements (Practically)

2026-09-13

AI & Security

GDPR and AI - Personal Data in Prompts, DPIA and LLM Vendor Agreements (Practically)

Pasted a customer's email into ChatGPT to speed up your reply? That's already personal data processing under GDPR - with the full weight of obligations most teams have never heard of. Six weeks ago Poland's data protection authority (UODO) published the first official self-assessment checklists for AI/GDPR compliance - proof the regulator is already watching, not just theorizing. When does a prompt trigger a DPIA, how does the “meaningful human involvement” test from Article 22 hold up against a lead-scoring chatbot, and how do OpenAI's, Anthropic's and Google Cloud's DPA agreements actually differ - a practical guide without the legal jargon.

15 min

2026-09-12

AI & SEO

Expert Personal Brand in the AI Era - How to Become Someone Models Cite

Ask ChatGPT "who would you recommend as an expert in X" - the model answers with names, not just company names. If your name doesn't exist as an unambiguous entity tied to evidence of expertise, you're invisible even when your company has excellent SEO. Google has said for years that authorship matters wherever a reader would reasonably expect it - and AI models go a step further: they check whether the same person stands behind the article, the LinkedIn profile and the Wikidata entry. How to build yourself as a verifiable, citable entity - using the same record I already showed once on this blog.

14 min

YouTube and Video in AI Visibility Strategy - The Strongest Signal You're Not Using

2026-09-12

AI & SEO

YouTube and Video in AI Visibility Strategy - The Strongest Signal You're Not Using

Ahrefs studied 75,000 brands and found one signal correlated more strongly with visibility in ChatGPT, AI Mode and AI Overviews than anything else - stronger than domain rating, stronger than backlinks, stronger than page count. It's YouTube mentions. A correlation of roughly 0.737 versus ~0.19 for on-site content volume. AI Overviews already cites video transcripts directly, and chapters act as topic markers for the model. How to build a minimal, repeatable video workflow without a TV studio - and how to turn one recording into a post, a video, shorts and citations at once.

14 min

AI Browsers and Agent Experience (AX) - Can an Agent Actually Use Your Website?

2026-07-17

AI & SEO

AI Browsers and Agent Experience (AX) - Can an Agent Actually Use Your Website?

Within twelve months we got Comet from Perplexity (free worldwide since October 2025), Claude for Chrome and ChatGPT Atlas - and in July 2026 OpenAI announced it is retiring Atlas and folding agentic browsing directly into ChatGPT. Browser brands come and go, but the capability stays: an agent that clicks, fills forms and completes tasks on your site on the user's behalf. Crawlers only needed readable HTML - an agent has to be able to ACT. What Agent Experience (AX) is, what most often blocks agents (captchas, modal walls, div-buttons, unlabeled forms) and how to test your own site with an agent in 30 minutes.

14 min

Agentic Commerce - How to Sell When the Buyer Is an Agent (ChatGPT Checkout, ACP, AP2, UCP)

2026-07-17

AI & SEO

Agentic Commerce - How to Sell When the Buyer Is an Agent (ChatGPT Checkout, ACP, AP2, UCP)

In February 2026 OpenAI launched "Buy it in ChatGPT" - and in March it pulled back from native checkout, pivoting to agentic storefronts: the purchase completes in the merchant's store, not in the chat. The AI transaction layer is in motion, but the direction is settled: the ACP (OpenAI/Stripe), AP2 (Google) and UCP protocols are already standardizing how an agent finds a product, pays and places an order. What a store should do today to avoid burning budget on a moving target: the product feed as the zero-risk investment, API readiness, and a cool-headed decision matrix - join now or wait deliberately.

15 min

SEO and GEO for SaaS and B2B - How to Get Recommended When the Customer Asks AI "Which Tool Should I Pick"

2026-07-17

AI & SEO

SEO and GEO for SaaS and B2B - How to Get Recommended When the Customer Asks AI "Which Tool Should I Pick"

GenAI chats are now the number one source influencing B2B vendor shortlists - 17.1% of mentions, more than review sites (15.1%) and vendors' own websites (12.8%) - and about half of software buyers start their research with an AI conversation (G2, 2025). Buyers spend a mere 17% of the purchase journey with sales reps - the decision largely forms before anyone fills in a form. How to make the models recommend your product in that invisible phase: comparison pages, quotable pricing, G2 and communities, and category-level SoV measurement.

15 min

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