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E-Commerce Audit & Strategy

In-depth store analysis, identification of conversion bottlenecks, and a growth plan.

Author: Paweł Wiszniewski · Updated:

Key takeaways

In-depth store analysis, identification of conversion bottlenecks, and a growth plan.

  • ›80+ point audit covering UX, performance, copy, design, and conversion tracking.
  • ›Heatmaps, session recordings, and user behavior analysis in Google Analytics 4.
  • ›Identification of 5-10 high-priority issues blocking sales.

Price: from €1,200

SERVICE DETAILS

I conduct a detailed audit of your e-commerce store, analyzing the conversion funnel, user behavior, competition, and margins. I develop a prioritized action plan that can increase revenue by 30-50% within 3 months.

› INVESTMENT:

from €1,200
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Paweł Wiszniewski · my approach

What I do differently

I audit stores from three angles at once — technical, marketing and AI — because sales problems rarely sit in just one place. I check speed and SEO at code level, the GA4 funnel and customer behaviour, and how AI search engines see the store and its products. For a beauty and fashion store I combined a platform migration with technical SEO and GEO — the case study shows what that work looks like in practice. The report ends with a prioritized plan you can implement in stages.

Case study: Beauty E-Commerce SEO/GEO

My take and a real-world example

My take

I think a store audit without numbers is just a collection of opinions. Every recommendation should have an estimated sales impact, or the team will ship the easiest changes instead of the most important ones.

From the market

Deloitte's “Milliseconds make millions” study showed a 0.1 s faster mobile site lifted retail conversions by 8.4%, with customers spending more. Baymard puts average cart abandonment at around 70%. Speed and checkout are the two areas I always quantify first in an audit, because they usually hide the most money.

Sources: web.dev / Deloitte: Milliseconds make millions · Baymard Institute: average cart abandonment rate

Who this is for

  • Stores whose sales have stopped growing without a clear reason.
  • Owners planning an investment in their store and looking for priorities.
  • Companies before a platform change or redesign.
  • New owners or management teams taking over an existing store.

What you get

  • An audit of UX, performance, SEO, analytics and the purchase path.
  • Competitor analysis and what they do better.
  • A list of issues holding back sales with an impact rating.
  • An action plan for the coming months with priorities.
  • A results presentation for your team.

How results are measured

  • Recommendations from the plan implemented.
  • Conversion and revenue after priorities ship.
  • Store organic traffic and Core Web Vitals.
  • Average order value.

Key Benefits

80+ point audit covering UX, performance, copy, design, and conversion tracking.

Heatmaps, session recordings, and user behavior analysis in Google Analytics 4.

Identification of 5-10 high-priority issues blocking sales.

Detailed action plan with estimated revenue growth potential.

Presentation for your team with recommendations and roadmap.

The Process

1

Technical Audit

I review performance, Mobile-First Indexing, Core Web Vitals, SSL, sitemap, and robots.txt.

2

Funnel Analysis

I analyze drop-off points in the funnel: landing → product page → checkout → thank you.

3

Competitive Analysis

We research top 5 competitors—how they convert, what they do better, and where they fall short.

4

Report & Recommendations

I prepare a detailed report with prioritized action items and ROI estimates.

Common mistakes

  • Auditing one area, e.g. UX, without checking technical SEO and analytics.
  • A report with a hundred recommendations and no priorities or impact estimates.
  • Misconfigured analytics that the whole audit relies on.
  • Ignoring product visibility in AI search engines and comparison sites.

When this service is not worth it

  • The store is just launching and has no traffic or sales data.
  • You already know what to fix and only need someone to do it.
  • You don't plan any changes in the coming months.

Frequently Asked Questions

What does an online store audit cover?

UX and the purchase path, speed and Core Web Vitals, technical SEO and content, analytics accuracy, competitors and product visibility in AI search engines. The output is a list of issues rated by impact and an action plan.

How long does a store audit take?

Usually a few weeks, including time to collect analytics and session recording data. Timing depends on store size and the number of sales channels.

Do you implement the audit recommendations?

Yes, if you want. I can implement technical, SEO and conversion test changes, or hand the plan with instructions to your team or agency.

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BIAŁYSTOK, PL
+48 732 022 086pawel.wiszniewski95@gmail.com