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Ruminations on code, intelligence, and the architectural voids of the modern web.
You hire an SDR for €2,200/month who closes 2–3 clients per quarter. Or you build an AI pipeline that delivers 40+ qualified leads per month at €120/month cost. I show you the architecture from the first data source to the signed contract.
Most people use AI like a search engine. They type a short phrase, get a mediocre result, and conclude AI is weak. AI is only as good as the brief you give it. Here's how to write prompts that produce results worth money — with copy-paste templates included.
The company inbox is one of the most neglected processes in SMBs. Hundreds of emails a day, responses after 48 hours, leads go cold, sales reps copy data by hand. Here's how to build a system that reads, classifies, routes and responds — before your team finishes their morning coffee.
Zapier, Make and n8n — three automation tools, three completely different philosophies. One is perfect for getting started, one when you're growing, one when your processes demand an engineering approach with AI. After years of building automations for companies, I explain when to choose which — straight talk, no fluff.