Case studies: SEO, GEO and AI projects

Write-ups of projects I ran for clients and for myself: from ranking in Google and AI answers to AI applications and process automation. Each one covers the starting point, the scope of work and results with their data source.

Jump to:SEO and GEOAI applications and automation

SEO and GEO

Projects aimed at visibility in Google and AI tools: technical SEO, content, brand entities and measuring presence in AI answers.

Specialist B2B/B2C services · Oct 2024 – Oct 2026

SEO and AI search for a B2B service company

6–7×
estimated organic traffic (Ahrefs)
422 tys.
Google impressions in 12 months (GSC)
12% → 38,5%
share of AI answers with the brand

Challenge

Little visibility in Google and almost no presence in AI answers. The goal was to grow the whole domain, not a few keywords.

What I did

  • →Technical SEO: indexing, redirects, canonicals, internal linking
  • →Topic clusters and expanded expert content
  • →GEO: structured data, entities and brand monitoring in ChatGPT, Gemini, Claude and AI Overviews
Services:GEO – AI Search OptimizationTechnical SEOContent Marketing & SEO
Read the case study

E-commerce, beauty and fashion · 5 months

WooCommerce → PrestaShop store migration with no SEO drop

+45%
organic traffic
18 → 74
TOP 10 keywords
~4,2 s → ~1,1 s
category page load

Challenge

A store with many products and variants outgrew WooCommerce. Slow categories and filter duplicates hurt indexing.

What I did

  • →Full 301 redirect map and re-indexing control
  • →Faceted filter clean-up, canonicals, Core Web Vitals
  • →Product structured data and content for AI citations
Services:Technical SEOGEO – AI Search OptimizationE-commerce & AI for Online Stores
Read the case study

Fashion and apparel · 8 months

Brand SEO and topical authority for a slow fashion brand

+180%
branded searches
+65%
organic revenue
14
topic clusters

Challenge

The brand had product traffic, but nobody searched for it by name, and chain stores won the generic keywords.

What I did

  • →Brand entity architecture for the Knowledge Graph
  • →Content hub across 14 topic clusters
  • →GEO content so AI recommends the brand for occasion queries
Services:Technical SEOGEO – AI Search OptimizationContent Marketing & SEO
Read the case study

AI applications and automation

Systems I designed and built: an AI monitoring SaaS, agentic systems, an ERP with RAG and BI dashboards.

SaaS · GEO and AI analytics

AnswerLyzer: brand visibility monitoring in AI

3
AI models per run: Gemini, ChatGPT, Perplexity

Challenge

Companies don’t know whether and how ChatGPT, Gemini or Perplexity mention their brand. AI answers are text, not data.

What I did

  • →Parallel prompt simulation across several models
  • →LLM-as-a-Judge architecture with enforced JSON output
  • →Share of Voice charts and sentiment trends
Services:AI & AutomationGEO – AI Search OptimizationTechnical SEO
Read the case study

AI · e-commerce

GiftFinder: agentic system and programmatic SEO

11 000+
SEO pages generated by the system

Challenge

Covering thousands of long-tail gift queries without manual writing and without low-quality content.

What I did

  • →Recipient / occasion / budget URL matrix that blocks nonsense pairs
  • →“Market Discovery” agent validating products against the API
  • →Hybrid model architecture with content deduplication
Services:AI & AutomationE-commerce & AI for Online StoresTechnical SEO
Read the case study

How I report results

  • →Numbers come from project data: Google Search Console, GA4, Ahrefs, Answerlyzer or the client’s own system. Each one has its source and period.
  • →Tool estimates (such as Ahrefs traffic) are labelled as estimates and shown next to actual data.
  • →Clients who prefer not to be named are described anonymously, without name or domain.

Want to see working code?

My portfolio has live AI apps: a multimodal agent, document automation, agentic RAG and content analysis for SEO.

See the portfolio →

Have a similar project?

Tell me what you need. I’ll say whether and how I can help and suggest a first step.

Get in touch →