What is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is the optimization of content and websites for citations in AI search engines — ChatGPT Search, Perplexity, Google AI Overviews, Claude. Unlike SEO which optimizes for positions in search results, GEO optimizes for AI systems to cite your content as a source of answers.

Is the SEO+GEO course free?

Yes, the course is 100% free. No credit card required, no paywall. All video lessons, templates, projects and Discord access are free.

How does GEO differ from SEO?

SEO optimizes pages for Google search rankings and clicks. GEO optimizes content for citations in AI responses. In 2026, when 83% of queries with Google AI Overview end without a click, traditional SEO loses effectiveness. GEO works at the level of facts and answers, not ranking positions. Both strategies are complementary.

Do I need to know SEO to start this course?

Basic knowledge is enough — you know what keywords and meta tags are. Module 2 refreshes technical SEO fundamentals in an AI context. The course is designed so both SEO beginners and experienced specialists will get value.

How long does the SEO+GEO course take?

The course contains 105 lessons and 70+ hours of video material in 14 modules. At 1h per day you'll finish in ~3 months. You can learn at your own pace — access is lifetime.

Is the course only for the Polish market?

GEO techniques are universal. The course covers the Polish context (AI Overviews launched in Poland in March 2025, Polish content has 88% accuracy in AI), but strategies work globally for any language and market.

What tools are needed for the course?

Basic tools are free: Google Search Console, Google Analytics, Screaming Frog (free version), Schema Markup Validator. The course also covers paid tools (Semrush, Ahrefs, Otterly AI) — we'll show how to use them even in trial version.

Is GEO effective in Poland — is AI search popular in Poland?

Yes. Google AI Overviews have been active in Poland since March 2025. ChatGPT Search and Perplexity support Polish. AI referral traffic is growing globally 527% year-over-year — Poland is part of this trend. First companies in Poland implementing GEO have a first-mover advantage.

Are Google AI Overviews active in Poland?

Yes. Google AI Overviews were launched in Poland in March 2025. ChatGPT Search and Perplexity support Polish. Polish content has 88% accuracy on complex AI tasks, meaning a structural advantage for Polish content creators.

Will I get a certificate after completing the course?

Yes. After completing quizzes and 3 portfolio projects you will receive a verifiable course completion certificate with date and certificate ID — to add to LinkedIn and CV.

/// FREE ONLINE COURSE

SEO + GEO Course
Visibility in the AI Era

Complete SEO and GEO (Generative Engine Optimization) course — from technical foundations through E-E-A-T and schema markup to content optimization for ChatGPT Search, Perplexity and Google AI Overviews. Learn how to earn AI citations and build visibility as organic traffic declines.

Organic CTR with AI

-61%

Seer Interactive 2025

Zero-click with AIO

83%

no click

AI referral growth

+527%

year over year

105

Lessons

70+ hours

Hours of content

Modules

Portfolio projects

FREE

Price

Start course →See curriculum

// 100% free course. No credit card. No paywall.

✓Lifetime access✓Data from Princeton, 5W Research, OtterlyAI✓3 portfolio projects✓Continuously updated✓Completion certificate

/// WHY NOW

Your site is losing visibility. AI search isn't the future — it's now.

-61%

organic CTR when AI Overview is active

Seer Interactive, 25M impressions

83%

of queries with AIO end without clicking a result

Sparktoro / Rand Fishkin 2026

+527%

AI referral traffic growth year over year

Digiday / BrightEdge 2025

4.4x

better conversion from AI search visitors vs organic

Semrush, July 2025

17%

overlap between TOP10 ranking and AI Overview citation

Seer Interactive, Feb 2026

85.5%

of AI citations come from earned media, not owned pages

5W Research, 1M+ prompts

/// WHO IS THIS FOR

This course is for you if…

SEO Specialist

Organic traffic dropping due to AI Overviews? This course shows you how to transform classic SEO into a GEO strategy and recover visibility in AI search.

Content Marketer

Creating content but AI doesn't cite it? The course teaches answer-first format, Princeton Nine techniques, and 8 content types AI engines prefer above all others.

Business Owner / Freelancer

Want ChatGPT or Perplexity to recommend your company? The course gives you a complete plan from technical audit to AI citation strategy.

Marketing Agency

Clients asking about GEO and AI search? The course gives you the tools, methodology and language to deliver GEO services in 2026.

/// WHAT YOU'LL LEARN

After completing the SEO+GEO course you'll be able to:

→Understand how AI search engines (ChatGPT, Perplexity, Google AIO) choose sources

→Optimize content for GEO: answer-first structure, statistics, expert quotes

→Implement schema markup (FAQPage, Article, Person) increasing citations by 320%

→Build an E-E-A-T strategy for AI — named authorship and topical authority

→Create content in 8 formats preferred by AI search engines

→Measure AI visibility: AI Citation Rate, Brand Mentions, AIV in Semrush/Ahrefs/Otterly

→Build Reddit and community presence that dominates AI citations

→Integrate SEO and GEO into one coherent strategy

/// CURRICULUM

SEO+GEO Course Table of Contents

14 modules · 105 lessons · 70+ hours

1.1▶Traditional Keyword Research and search intent — Search Volume, content gaps, informational vs transactional intent

FREE30 min

1.2▶On-Site Architecture and Meta Tags in practice — H1-H6, Title Tag, Meta Description

FREE30 min

1.3▶Canonicalization and 404 errors — rel="canonical", 301 redirects, duplicate content

25 min

1.4▶Crawl Budget Management — robots.txt, noindex, directing bots to valuable pages

25 min

1.5▶Classic Link Building — Outreach, Guest Posting, Domain Rating, Anchor text

35 min

1.6◆Quiz: Classic SEO Fundamentals

10 min

/// WHAT'S INCLUDED

Everything in one free course

▶

105 HD video lessons

Studio-recorded, PL/EN subtitles, lifetime access on any device

◈

3 portfolio projects

GEO audit, full SEO+GEO strategy and 90-day action plan for a real website

◆

Checklists and templates

Schema markup templates, GEO audit checklist, AI content brief template

⌗

Tool walkthroughs

Guides for Semrush AI, Ahrefs Brand Radar, Otterly AI and Profound

◉

Discord community

#seo-geo channel with current algorithm changes and case studies from participants

✎

Completion certificate

Verifiable SEO+GEO certificate to add to LinkedIn and your CV

/// INSTRUCTOR

Paweł Wiszniewski

SEO & GEO Specialist | AI Engineer

SEO specialist and AI Engineer with experience building visibility for tech companies and e-commerce. I combine technical SEO, GEO and AI engineering — implementing strategies that work in both traditional Google Search and in ChatGPT, Perplexity and Google AI Overviews. I create courses that teach what actually works in 2026.

Years in SEO

120+

Projects

2k+

Students

35+

GEO strategies

/// REQUIREMENTS

What you should know before starting

◎Basic knowledge of Google Search and SEO concepts (keywords, meta tags)

◎Access to your own website or client website (recommended)

◎Ability to use Google Search Console

◎Willingness to learn and implement — GEO requires action, not just theory

/// FAQ

Frequently asked questions

Yes, the course is 100% free. No credit card, no paywall. All video lessons, templates, projects and Discord access are free.

/// START TODAY

Your site deserves visibility in AI search.

The SEO+GEO course is 100% free. Start now and be visible where your customers search for answers.

Start course for free →

// Lifetime access · No credit card · No paywall

SEO + GEO CourseVisibility in the AI Era